Ora developed the name, tagline, logo, and accompanying brand elements

Deliciously decadent ice cream creations. 

Abilyn’s Frozen Bakery brings a surprising twist to the classic New England ice cream parlor – many of their products take the form of a familiar baked treat, created with ice cream instead of dough. Hand-crafted, Abilyn’s creates deliciously decadent frozen desserts containing no artificial colors, flavors or preservatives.
Ora was tasked with cooking up a new brand that captures the flavor of this unique food company. 

The brand system Ora created for Abilyn’s Frozen Bakery consists of:  

  • Mission and Value Proposition Statements
  • Brand Name + Tag-line
  • Brand Guide with Color Palette, Graphics, & Photo Direction
  • Logo  
  • Website 
  • Package Design
  • Point-of-Purchase Displays
  • Sell Sheets
  • Trade Journal Advertisement
  • Retail Signage 
  • Retail Uniforms 
 The ice cream scoop can be swapped out to reflect the flavor of a particular “baked” dessert. 

The ice cream scoop can be swapped out to reflect the flavor of a particular “baked” dessert. 

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 The package design system for Abilyn’s line of ice cream cakes (Mississippi mud is our favorite flavor). 

The package design system for Abilyn’s line of ice cream cakes (Mississippi mud is our favorite flavor). 

 The rich color palette and use of subtle striped pattern are a nod to the classic New England ice cream parlor.

The rich color palette and use of subtle striped pattern are a nod to the classic New England ice cream parlor.

 Large wall decals are used to create a fun store interior.

Large wall decals are used to create a fun store interior.

 Package design for ice cream pints, using the logo system to highlight flavors.

Package design for ice cream pints, using the logo system to highlight flavors.

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 Ora helped craft The Abilyn’s Frozen Bakery origin story.

Ora helped craft The Abilyn’s Frozen Bakery origin story.

 In the store, We used a Large wall decal to highlight an Abilyn’s cake.

In the store, We used a Large wall decal to highlight an Abilyn’s cake.

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 The website showcases all of Abilyn’s Frozen bakery products.

The website showcases all of Abilyn’s Frozen bakery products.