The Abilyn’s brand mixes two parts nostalgia and one part innovation for a whole new take on the classic New England ice cream parlor.  

The brand system Ora created for Abilyn’s Frozen Bakery consists of:  

  • Brand Name + Tagline
  • Logo  
  • Website 
  • Package Design
  • Retail Environmental Graphics 
  • Point-of-Purchase Displays
  • Retail Uniforms 
  • Sell Sheets 
  • Trade Journal Advertisement
 Ora developed the name, tagline, logo, and accompanying brand elements

Ora developed the name, tagline, logo, and accompanying brand elements

 The ice cream scoop can be swapped out to reflect the flavor of a particular “baked” dessert. 

The ice cream scoop can be swapped out to reflect the flavor of a particular “baked” dessert. 

 The rich color palette and use of subtle striped pattern are a nod to the classic New England ice cream parlor.

The rich color palette and use of subtle striped pattern are a nod to the classic New England ice cream parlor.

 The package design system for Abilyn’s line of ice cream cakes (Mississippi mud is our favorite flavor). 

The package design system for Abilyn’s line of ice cream cakes (Mississippi mud is our favorite flavor). 

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Deliciously decadent ice cream creations. 

Abilyn’s Frozen Bakery brings a surprising twist to the classic New England ice cream parlor – many of their products take the form of a familiar baked treat, created with ice cream instead of dough. Hand-crafted, Abilyn’s creates deliciously decadent frozen desserts containing no artificial colors, flavors or preservatives.

Ora was tasked with cooking up a new brand that captures the flavor of this unique food company. Our recipe is flavored by the nostalgia many of its customers feel for the hand-crafted, artisan products of the past. The rich color palette and use of subtle striped pattern are a nod to the classic New England ice cream parlor. Sans serif fonts and bright photography add a modern touch. The logo is designed to be modular to adapt to a variety of situations. The ice cream scoop can be swapped out to reflect the flavor of a particular “baked” dessert. Used in series, it also makes a vibrant and tasty impression. A second version of the logo, without the ice cream scoop, is for situations where space is limited or available print quality is low. 

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 Ora designed a new awning to carry the brand into public view & explain the “frozen bakery” concept.

Ora designed a new awning to carry the brand into public view & explain the “frozen bakery” concept.

 Large wall decals are used to create a fun store interior.

Large wall decals are used to create a fun store interior.

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 T-shirts were created to help introduce Abilyn’s new line of ice cream cakes.

T-shirts were created to help introduce Abilyn’s new line of ice cream cakes.

 Abilyn’s regularly hosts tasting events to promote their line of ice cream cakes. Table tents are an affordable way to add a branded presence to their presentation. 

Abilyn’s regularly hosts tasting events to promote their line of ice cream cakes. Table tents are an affordable way to add a branded presence to their presentation. 

 Ora helped craft The Abilyn’s Frozen Bakery origin story.

Ora helped craft The Abilyn’s Frozen Bakery origin story.

 The website showcases all of Abilyn’s Frozen bakery products.

The website showcases all of Abilyn’s Frozen bakery products.

 Package design for ice cream pints, using the logo system to highlight flavors.

Package design for ice cream pints, using the logo system to highlight flavors.