The Abilyn’s brand mixes two parts nostalgia and one part innovation for a fresh take on the classic New England ice cream parlor.
Deliciously decadent ice cream creations.
Abilyn’s Frozen Bakery brings a surprising twist to the classic New England ice cream parlor – many of their products take the form of a familiar baked treat, created with ice cream instead of dough. Hand-crafted, Abilyn’s creates deliciously decadent frozen desserts containing no artificial colors, flavors or preservatives.
Ora was tasked with cooking up a new brand that captures the flavor of this unique food company.
The brand system Ora created for Abilyn’s Frozen Bakery consists of:
- Mission and Value Proposition Statements
- Brand Name + Tag-line
- Brand Guide with Color Palette, Graphics, & Photo Direction
- Package Design
- Point-of-Purchase Displays
- Sell Sheets
- Trade Journal Advertisement
- Retail Signage
- Retail Uniforms