Ampion – Focus your energy.
Empowering a growing industry.
The cost of clean, renewable energy production has come down to the point where it is competitive with its dirtier alternatives. We’ve all seen the solar panels sprouting up on neighborhood homes. But did you know that nearly 50% of households and business are unable to host a rooftop solar system? That’s a huge market and a new business model has sprung up to seize this opportunity. Its called community distributed generation. That’s an awkward way of saying expensive, centrally located power plants can be replaced by smaller facilities that are closer to the communities they serve. One of the biggest challenges for an entrepreneur seeking to capitalize on this opportunity is to navigate the complex maze of state by state regulations governing the energy market. Enter Ampion.
Shining through the cloud.
Ampion is a cloud-based service that helps renewable energy businesses attract, enroll and engage customers. By instantly responding to regulatory changes, Ampion enables its customers to focus on growing their business.
In addition, Ampion takes an active role in creating a thriving market for shared renewables. It co-chairs a work group to establish data communication protocols between utilities and shared renewable sponsors. Our client regularly speaks to state and local officials about the economic and environmental benefits of solar energy.
A champion for renewable energy.
Ora translated the functional and aspirational aspects of the company into a new brand identity. First, we created a new name for the business to better reflect their mission. Dropping the Ch from champion, the new name conveys both the function of the company and their passion for the renewable energy market. Bold colors and dynamic photographs of nature further reflect the excitement and determination expressed by the entire Ampion team.
The brand system Ora created for Ampion consists of:
- Mission and Value Proposition Statements
- Brand Name + Tagline
- Brand Guide with Color Palette, Graphics, & Photo Direction
- Business Cards
- PowerPoint Template
- Invoice Template
- Branded LinkedIn Profile
- Sell Sheets
- Trade Journal Advertisement
Won a Rose Gold recognition in the 2017 Muse Creative Awards competition.