There’s a revolutionary movement taking place right now – one you probably haven’t heard about it. And yet, it will impact the future of the modern world. The champions of this revolution are focused on something so basic and pervasive, most of us never think about it. No, it’s not The Matrix (although Agent Smith could not exist without it). I’m talking about electricity.
Think about it.
Each new app we love; every shiny new device; things like refrigeration and lights; our hospitals and schools; our cities are all powered by electricity. The modern world couldn’t exist without easy access to electricity. Unfortunately, our current sources of electricity are also some of the worst polluters. It has become the ultimate contradiction: promising a bright future while simultaneously undermining it.
A new business opportunity.
The cost of clean, renewable energy production has come down to the point where it is competitive with its dirtier alternatives. We’ve all seen the solar panels sprouting up on neighborhood homes. But did you know that nearly 50% of households and business are unable to host a rooftop solar system? That’s a huge market and a new business model has sprung up to seize this opportunity. Its called community distributed generation. That’s an awkward way of saying we can move away from the expensive, centrally located power plants towards smaller facilities that are closer to the communities they serve. These new facilities typically utilize solar, wind or hydro power to generate electricity. That means, in addition to being cleaner, they are cheaper to operate. It gives consumers who otherwise might not want or have access to rooftop solar the opportunity to participate in the renewable energy market.
AcadiaMicro, one of Ora’s newest clients, is the only provider of billing and payment service for the community distributed generation market. AcadiaMicro's systems help solar energy suppliers and consumers take advantage of the many community solar programs developing across the United States. By developing, maintaining and operating its systems on behalf of its clients, AcadiaMicro liberates them to focus on growing this revolutionary new market.
Optimizing the built environment.
Now consider this: residential and commercial buildings account for almost 39% of total U.S. energy consumption and 38% of U.S. carbon dioxide (CO2) emissions. Amplifying this environmental threat is an increasing demand for electricity around the world.
The DesignLights Consortium™ (DLC), another Ora client, is a non-profit organization squarely focused on addressing this challenge. They are dedicated to accelerating the widespread adoption of high–performing, energy–efficient commercial lighting solutions. By collaborating with utilities and energy efficiency program members, manufacturers, lighting designers, and federal, state, and local entities, the DLC establishes product quality specifications, facilitates thought leadership, and provides information, education, tools and technical expertise on high–quality, energy–efficient lighting products.
As president of Ora Brand Strategy & Design, I’m excited to be contributing my expertise in brand strategy to these champions of the energy revolution. In the coming months, we will be working to define audiences, articulate value propositions, improve websites and brand identities – empowering them to shine brighter, more distinctly and expand faster than their competitors.