Creating brands that shine.

Our most popular brand services to nurture your brand.

Our goal is to help your organization shine. With every project, we seek to understand your purpose, clarify your ideas and use design to express them in a way that will excite your audience.

Brand Nursery

For companies in need of a completely new brand system. We’ll work with you to identify the traits that make your organization unique and create a design system that expresses it.  

Deliverables include:

  • Clearly articulating your value proposition

  • Company or product name

  • Company or product tagline

  • Customer personas document

  • Logo

  • Brand system development

  • Brand guidelines

Brand Renewal

As a business evolves, it is easy for its brand to become disjointed - with some aspects working well and others that are not. This option is a good fit for organizations looking to realign their brand so that they once again present a consistent message.

Deliverables include:

  • Brand audit to establish a snap shot of the overall customer experience.

  • Identify where the brand is aligned to the customer and where it is not.

  • Recommend specific changes to reestablish consistency in the brand.

  • New brand system that unifies successful aspects of the existing brand with new elements for a cohesive whole.

  • Brand guidelines 

New Growth

For companies looking to extend their brand to a new product or service. You know your customers, understand their needs and have identified a new way to serve them. We’ll help you seize the opportunity.  

Deliverables include:

  • Brand audit to establish a snap shot of the overall customer experience.

  • Clearly articulating the value proposition of the new product or service 

  • Product or service name

  • Product or service tagline

  • Customer personas document tailored to the new product or service 

  • Product or service identity 

  • Adaptation of your brand system to the new product or service 

  • Brand guidelines for the new product or service 

Package Design

We craft standout packaging that embodies your brand, ensuring it captures the attention of your customers. Recognized as the most identifiable aspect of any CPG brand, our packaging designs make a lasting impression on the shelf, driving memorable interactions and growing sales.

A custom package design program can be a stand-alone project or added to any of our other services.