Crafting a Premium Customer Experience For Staples Arc

Ora took on the challenge of defining the visual identity for Staples’ innovative customizable notebook system—Arc. Recognizing the common need for adapting organizational methods mid-project, the Arc brand was meticulously crafted to highlight its exceptional flexibility and premium quality.

The project encompassed a diverse range of deliverables, including a compelling Brand Story, a captivating Brand Name + Tagline, a distinctive Product Logo, a user-friendly Website, eye-catching Package Design, impactful Retail Signage & Point-of-Purchase Displays, engaging Product Videos, immersive Lifestyle Photography & Infographics (A+ Content), as well as compelling Email & Banner Advertisements and Print Advertisements. To ensure a consistently compelling presence, a comprehensive brand guide was meticulously developed for this aggressively promoted brand, ensuring seamless engagement with its target audience

The overall image is a mock-up for presentation, designed to showcase how the Staples Arc website looks on tablet devices. The image features two digital tablets against an orange background. The tablet on the left displays a webpage with the Staples
"Staples ARC notebook advertisement in an open magazine with orange background
Black and tan leather Staples ARC customizable notebook system on yellow background.
An exploded view of the Staples ARC customizable notebook system.
Product photography of Staples ARC customizable notebook system on yellow background
Package design for Staples ARC customizable notebook system.
Package design for Staples ARC customizable notebook system, disc refills.
Close-up of Arc disc bound notebook system with repositionable paper.
Package design for the Arc desktop hole punch, featuring French and English languages.

Scope of Work

  • Brand Story 

  • Brand Name + Tag-line 

  • Product Logo   

  • Website 

  • Package Design 

  • Retail Signage & Point-of-Purchase Displays

  • Product Videos, Lifestyle Photography & Infographics (A+ Content) 

  • Email & Banner Advertisements 

  • Print Advertisements 

  • Brand Guide